What is Search Engine Optimization?

Search Engine Optimization (SEO) is a form of online marketing used to target things users search for. Our team of experts will look for the best ways to market your website using keyword research, market research, and user intent.

When we create an SEO strategy, we start with the basics: who you want to use your services. A wide net is our first step, where we look at every possible user. Then, we narrow things down until we’ve got our base markets – a beginner, intermediate, and expert.

With that done, we look at the typical searches for all three and how we can use keywords to get them clicking. But first, we have to figure out the best ways to keep your audience locked in.

Website User Intent

In the grand scheme of search engines, the focus is solely on giving people what they want. So, when we research content, we look at the common searches and expectations.

Most people click off for one reason or another, so our next step is to provide as much as we can to keep them occupied. This means adding quality content and reasons why the user needs to keep reading.

Everyone searches in one of four ways:

  • Informational – to know more about what they’re looking for;
  • Transactional – to buy something or sign up for a service;
  • Navigational – your user is looking for a specific website;
  • Investigation – users are looking for options or advice on services.

So, if we know what they’re searching for, we can answer those queries quickly and concisely. After all, no one wants to waste time on things they don’t need.

Getting Engagement

Our other services include social media marketing, link building, and building your domain authority. These are vital factors of SEO you need to get ahead of the competition.

With that said, read our other explainers if you need more information about our services.

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